by Tru Darwin | Dec 13, 2019 | MCommerce Strategy, Social Media Marketing, Startup News, Uncategorized
Is your tech company or startup struggling to break into a new market? Do you need a way to showcase your brand and create the initial growth needed to stake your claim in a market that is flooded with other, already established, tech firms? This is a very common...
by Tru Darwin | Mar 7, 2018 | MCommerce Strategy, PR Principles, Thought Leadership
If you want to more effectively attract your target audience and encourage them to do business with you, thought leadership is key. If you have the foresight and vision to offer your audience something fresh and original, they will appreciate the fact they are getting...
by Tru Darwin | Dec 11, 2017 | Digital PR, MCommerce Strategy, Social Media Marketing, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for established companies and startups to quickly validate new technologies and innovation as part of “go-to-market” strategies. Business and technology press is a proven way to...
by Anthony | Jul 3, 2017 | In The News, MCommerce Strategy, Tech City News London, TechPR
Tech City News London Trudy Darwin, CEO of Trudy Darwin Consulting, speaks to Tech City News in London about how to approach journalists working in the technology sector and how convince them to engender a new technology. “No matter what sector you work in, the...
by Anthony | Jun 1, 2017 | Digital PR, MCommerce Strategy, TechPR, What is PR?
Its good, but it’s not that good. PR should make up just one part of your business’s integrated communications strategy, whether a startup or corporate dominator. And now it’s possible to measure return against objectives and influence with simple platforms like...
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