by Tru Darwin | Jun 13, 2019 | PR, PR Principles, TechPR
Digital technology has changed everything about the way we live; from the way we shop and interact with friends to how we work and consume information. And like nearly every other industry, public relations had to evolve to remain viable in this digital age....
by Tru Darwin | Jun 5, 2019 | PR, PR Principles, TechPR
With this world moving at what seems to be a million miles an hour, and seems even faster in the business and tech, sometimes it can be hard to keep up. It can be hard to scroll through your Twitter feed and not know what things may mean because they change from day...
by Amanda Hayward | Jun 1, 2019 | PR, TechPR, Thought Leadership
What is a PR firm? Public relations is notably the most sought-after ingredient that, when added meticulously, can catapult a company’s brand to never-before realised heights. Success is the name of the game! And every company whether Fortune 500, mid-size or even...
by Tru Darwin | Apr 14, 2019 | Digital PR, PR Principles, Social Media Marketing, TechPR, Thought Leadership
According to ZDNet’s TOP 2019 Digital Transformation Trends, thought leadership strategies are driving industry innovation. In today’s digital age, a thought leader is person representing a brand who can showcase expert services, in turn, leading to validation when...
by Tru Darwin | Jan 3, 2019 | PR, TechPR, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for brand managers of established companies and startups to quickly validate new technologies and innovation as part of a “go-to-market” strategy for Tech PR campaigns. Business and...
by Tru Darwin | Nov 20, 2018 | Social Media Marketing, TechPR, Thought Leadership
With the holidays approaching fast, it seems like a better time than ever while the turkey is still in the freezer to talk about trends to be paying attention to in 2019. Because let’s face it, with only a few weeks left until you are looking for New Years plans, you...
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