With the holidays approaching fast, it seems like a better time than ever while the turkey is still in the freezer to talk about trends to be paying attention to in 2019. Because let’s face it, with only a few weeks left until you are looking for New Years plans, you should probably know what to be looking for, especially if you are looking to grow your business in 2019.
Forbes talks about the increase of reputable content and people who you know and trust, and as we move towards a more influencer based market, building trust is imperative. Your customers don’t buy into your expensive ads like they used to and they need your expert opinion and trustworthy advice. Established brands and innovative startups alike are depending on the power of social media. If your team isn’t building strategies around your social community, it’s time to outsource it. Social Media can be the lifeblood for many companies. To keep customers loyal, remember where your business started.
You also want to keep customers loyal because according to a Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” So watch in this upcoming year where you are putting your time and energy into when we all know how limited time is and how quickly an eight hour day can go.
What’s Next For Social
Once you have your customers, you need to know the best way to communicate with them. This is one of the top 2019 marketing trends to pay attention to according to Forbes. “Some analysts say they think close to 50 percent of all searches will be made through voice search by 2020.” In this article the gentleman working it tells a story of his daughter picking up an old watch and thinking it was going to call her grandma.
The next generation of consumer is tech savvy in ways we can’t keep up with. With digital devices accessible by younger and younger generations, your team must keep up and keep current of audience interests. The better we communicate with customers, the better able to determine strategies that can be tracked by a variety of social media metric platforms in the market.
Invest in your CEO
Business leaders are driving conversations across media channels and news outlets to influence customers, investors and stock markets. Expanding the profile of your CEO, CTO, CMO can align to sales strategies and business objectives to warrant great return when growing or re-positioning your brand message. In one of our previous blog posts we speak about the importance of investing in your companies leaders as Thought Leaders. We speak about how if you want to more effectively attract your target audience and encourage them to do business with you, thought leadership is key.
With the new year upon us your 2019 plans for your company should include investing in social media and thought leadership.
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