by Amanda Hayward | Jan 6, 2020 | Digital PR, Integrated Marketing, Marketing Team, PR vs. Journalism, Sales Team, TechPR
As we launch into a new decade, tech companies are seeing that the old ways of promoting a business simply don’t work. To truly promote and grow a business in today’s competitive business world, companies have to adopt new forms of digital PR so they can increase...
by Tru Darwin | Apr 14, 2019 | Digital PR, PR Principles, Social Media Marketing, TechPR, Thought Leadership
According to ZDNet’s TOP 2019 Digital Transformation Trends, thought leadership strategies are driving industry innovation. In today’s digital age, a thought leader is person representing a brand who can showcase expert services, in turn, leading to validation when...
by Tru Darwin | Jan 3, 2019 | PR, TechPR, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for brand managers of established companies and startups to quickly validate new technologies and innovation as part of a “go-to-market” strategy for Tech PR campaigns. Business and...
by Tru Darwin | May 11, 2018 | PR, Startup PR, TechPR, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for brand managers of established companies and startups to quickly validate new technologies and innovation as part of a “go-to-market” strategy to the media and why thought...
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